Kick Start your Digital Career - Top 5 Tips

James Cooper

Thinking of starting a career in digital marketing? Are you a recent graduate ready for a fresh start? Or perhaps you are thinking of a career change? This one is for those of you who have been focusing on getting your foot in the digital marketing door.

1. From my experience

Passion is the foundation – pursuing those menial tasks under the umbrella of a career you love won’t be a hassle if you’re pursing something you are truly passionate about. This is perhaps the most important and least addressed truth in the job search field. As Steve Jobs put it, in his 2005 Stanford University commencement speech, “I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”

2. Prep is essential

Do as much as you can to attain basic digital marketing skills, this is extremely important. Keep a tab on the latest developments and trends in the consistently evolving digital sphere. The more you know the better you can perform and the greater your chances are of standing out to a prospective employer. Get certified in Google Adwords, Google Analytics or check out the Diploma of Business (Digital Marketing) at LefBank.

3. Developing your identity is a must

You can begin by re-branding yourself online, build a social media following for yourself on Instagram, Twitter or Snapchat or start a blog about another passion. The great thing about these technologies is that, they enable you to showcase your unique talents, wits and quirks to a broad audience – if you’re already engaging them you’re doing something right! Although it’s important to remember to keep within the pounds of what is professionally acceptable and relevant to the line of work you’d like to get into.

4. Growing your network will open a window of opportunities

Considering many of you are probably digital natives or are extremely tech savvy, it’s absolutely essential for you to harness all of your social networks to enrich your professional prospects. Actively seek out and attend, industry events such as Meet-up, while they can be daunting they can also be just as rewarding.

5. Your resume is a representation of yourself

Keep it short, sweet and simple. Making sure you answer the key questions – a ideal resume would comprehensively highlight your career objectives, skills set, academic background, work experience and include your personal interests and hobbies. Keep in mind; don’t waffle in your resume it is not a novel, however don’t feel you have to stick to a certain number of pages either, just as long as all the content is relevant.

Hope you’ve found these insights helpful!

James Cooper is the Director of Talent Streams a Digital recruitment agency, focused on sourcing the best talent for clients in Sydney and Melbourne

If you are a Digital specialist interested in a confidential chat about your career potential or if you are a hiring manager looking for you next hire, then get in touch on

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